Telsima unveils its strategy for scaling up market penetration in APAC

Telsima, a leading provider of wireless broadband and voice compression solutions, today unveiled its strategy of scaling up its market penetration in the APAC market through its two product lines StarMAX™ and TelsiNex™. It endeavours to fulfill the long-promised benefits of BWA in high-growth, low broadband penetration, price-sensitive markets by leveraging the benefits of standardization, innovative design and large market size.


Its recent Tier I operator customer wins in India enables it to focus on price/performance points appropriate for emerging markets and to compete very effectively on a worldwide basis.


VP Sales and Marketing, APAC, Protip Ghose says, “Telsima is committed towards enhancing broadband penetration in low penetration markets. We believe that WiMAX is certainly the technology that will meet the broadband needs of the APAC region. We also believe that the business model and product innovations that have enabled us to provide winning solutions in India can be quickly replicated in these countries as the operator/user challenges and requirements are essentially similar. While we are armed with the best technology and award winning product portfolio and are ready to penetrate the APAC market, we appreciate the fact that it is our VAR partners who are bringing to table the market understanding, the expertise in handling region specific requirements and the pre-established relations with the customers. It is with this faith in our existing and potential partners that we are re-enforcing our focus on APAC and are scaling our penetration in H2/2007 through this indirect sales strategy”.


As part of this market penetration planning, in HI/2007, Telsima ramped up manufacturing, scaled up its Asia based Sales & Marketing team and invested substantially in its R&D center in Bangalore. It is now rapidly putting together RF planning, installation commissioning and network deployment teams through VARS across APAC.


Telsima’s StarMAX™ line of carrier grade WiMAX solutions for BWA has a product range that targets operators seeking standards based, quick time-to-market solutions for enterprise and residential customers. Telsima also adds value to the customer by bringing in expertise on RF planning, network optimization and network O&M through its global TAC support in India.


Director Product Marketing, Telsima, K. Ravichandran says, “Telsima is the only vendor today offering nomadic solutions for 802.16-2004 TDD with certified WiMAX interoperable solutions to suit all requirements of operators. In 2006, Telsima unveiled TRUFLE™, its innovative 4G-ready platform that promises a disruptive impact in the mobile market by enabling media rich mobile broadband services in 802.16d and 802.16e-2005 Mobile WiMAX networks. Telsima’s market leading fixed and mobile WiMAX ‘D+E DualMode’ StarMAX™ 6400, a 4U, 4 sector, base station supporting STC/MRC allows operators to build fixed WiMAX networks today and migrate to mobile WiMAX networks within the same frequency spectrum later. This huge competitive advantage that Telsima offers is bound to grab operator attention in APAC countries as no operator wants to lose market share today nor wishes to invest in a network that is not future proof”.


With the market acceptance of 16’d’ and D+E Dual Mode solutions, Telsima is readying to complement its StarMAX family with a Mobile StarMAX 16e family. It is gearing up for Certification of Wave 1 Mobile WiMAX products scheduled to begin in H2/2007.


Director Sales, S.K Jain highlights, “Our DCME Product line TelsiNex, developed and manufactured in India, can carry 16 E1s on one E1 bearer with excellent voice quality having an MOS greater than 3.9 under full load. TelsiNex is being used by all tier-1 telecom operators in India and by many operators in APAC, Africa and Latin America. The ROI is very quick. TelsiNex uses Telsima’s own DSP chips TXS-1000 which has been sold all over the world. We are confident that TelsiNex will continue serving the APAC market and deepen its penetration in the years to come”.


Telsima is exhibiting its product portfolio at Communicasia 2007 at Booth # 4D1-10. It will showcase its TelsiNex line and the award winning StarMAX 6400 BS and SS 2130, which was nominated as a finalist in Industry Choice ‘Best of WiMAX World’ award category at Vienna.