Canon India Pvt. Ltd, India’s No 1. Complete Digital Imaging Company has re-enforced their focus on Mumbai with the launch of a Mumbai specific project – ‘Aamchi Mumbai’.Under this project Canon will be investing through advertising, promotions, below the line activities and working towards more engagement with partners with the aim to increase Canon’s presence and mind share in Mumbai . This project commences on 1st June 2007 and will be sustained through various activities throughout the year. The company expects this project to double their penetration and business in the west.
The program has been poised on six key pillars of Canon in Mumbai: Canon Premium Partner engagement, increased thrust on corporate business, Engagement with Canon Empowered partners, Improved and increased level of Service support, Customer engagement through experiential marketing and increased and consistent brand visibility through various advertising and marketing initiatives. The company has identified West as a strategic market, where it sees an opportunity for higher and faster growth. Mumbai being the commercial hub in this region has been chosen for a project called ‘Aamchi Mumbai’.
Commenting on the project Mr. V.P. Sajeevan, Assistant Director – Consumer System Products division, Canon India said, “Our goal is to help our customers around Mumbai by improving access to and knowledge of our products & technologies that best suit their needs and the needs of their economies and societies. He further added, "Our Aamchi Mumbai program is a Mumbai based project to provide our customers value and trust, and we welcome their participation. We will continue to deliver more of what consumers and businesses want - uncompromised quality, reliable performance and value."
For the first pillar of this project targeted at the Canon Primary Partners. Canon will look at capturing more of the photo printing market and increase penetration in the laser printing space. The company will also provide more schemes and training programs for these partners. The second pillar is the corporate business of Canon. The company is looking at increasing and streamlining communication for the corporate partners and also appointing an exclusive CIPL manager. This segment will contribute 15% to the total revenue by end of the year. The third pillar is an increased impetus on the Canon Empowered Partners by introducing special loyalty and incentive programs and unleash a series of road shows, retail branding, enhance demo support and initiate merchandising deployment. The fourth pillar is the Service provided to the consumers for which Canon will create free service camps and look at increasing customer delight by making DOA within 24 hours, the company will also include multiple Canon Care Centre’s in Mumbai and target at increasing both customer and channel delight. The fifth pillar if this program is direct Customer Engagements to ensure hands on experience for the consumer. To enable this Canon will conduct road shows at malls and housing complexes and conduct demos where they will demonstrate the print at home concept and introduce buy back campaigns. The last pillar of this program is increasing brand visibility by focusing on retail branding to create top of mind recall. This pillar will also experience the mystery shopper programs to increase and enhance visibility.
“'Aamchi Mumbai' initiative aims to refocus energies on strengthening our Channel strategy. We at Canon firmly believe that the success of this initiative can be assured only by an enhanced, consistent and befitting relationship with our channel partners. We will be striving to establish a fruitful and long-term partnership that stems from knowledge-sharing, trust and providing value to the partnership." With this project Mumbaites will be exposed to a whole new level and range of services from Canon in addition to the best-value offering. We look forward to providing our customers with a more powerful and sophisticated experience in terms of product and service, added Mr. V.P. Sajeevan, Assistant Director - CSP, Canon India.”
About Canon Inc
Canon Inc. is a global leader in photographic and digital imaging solutions. Its global network now includes 184 companies, employing some more than 108,000 people. It is dedicated to the advancement in technology and innovation and commits 10% of its total revenue each year to R&D. Canon has consistently remained as one of the top 3 companies to have earned the most number of patents over the last decade. Since 1993, Canon continues to be ranked as one of world's largest corporations by the Fortune Global 500 Ranking. Guided by its kyosei philosophy, which focuses on "living and working together for the common good”, Canon delivers high performance and user-friendly products and solutions to improve efficiency both in the office and home environment. More information is available on www.canon.co.in
Canon in India
Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pte. Ltd., a world leader in imaging technologies. Set up in 1997, Canon India markets a comprehensive range of sophisticated contemporary digital imaging products that include photocopiers, multi-functional peripherals, fax-machines, printers, scanners, digital cameras, camcorders and multi media projectors. Five imaging engines of Image Capturing, Electrophotography, Bubble Jet, Semiconductor and Display drive these cutting-edge technology products. The company today has offices in 7 cities across India and employs over 400 people. Canon has 280 channel partners, 416 retail outlets including 320 IT Imaging Zones, 54 Digiclick Zones, 6 Digic Video Zones, 4 Canon X’perience and 32 Canon Care Centres.
It also has over 100 authorized service centers and more than 2700 resellers across 300 towns in India it does business in. Canon has also cued in on the alliances route with 13 national and 28 city specific different retail chains.
Creating an industry benchmark with new technologies in the latest product range the company launched 87 new products in 2006 including the launch of 51 products on a single day which is an industry landmark for the largest number of products launched in a single day. Overall, Canon India touched revenue of Rs. 400 cr in 2006.
Canon India has a Software Development Centre located in Gurgaon. Set up in the middle of 1999, the Canon Software Development Centre is one of the six such cutting edge technology centres established by Canon Inc. globally. It develops original technologies as well as supporting Canon marketing companies worldwide with application software. Canon India is ISO 9001:2000 and ISO14001:2004 certified and its Software Development Centre has achieved the CMM level 3 status.
In 2006, Canon India received the CII-EXIM Business Excellence Award for Strong commitment to excel.
In 2007, Canon India will be celebrating its 10th Anniversary of operations in India. As a part of these celebrations Canon is working on strengthening its brand in the country and ‘Indianising’ the brand appeal, which will see Canon embarking on many innovative and exciting programs to engage with customers, channel partners and employees.
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